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Pricing in Proportion

Following the introduction of Pricing in Proportion (PiP) in August 2006, new products have been introduced and sizes amended to ensure they fit into the most economical category, maximising the mailing capacity in each pricing band.

Remember first impressions count! Consider the overall presentation impact of an unfolded letter in a pristine C4 envelope against the potential of a folded letter in a smaller envelope.

Pricing in Proportion means cost savings on some mailings; it is now cheaper to send bulkier items such as catalogues and brochures which fall within the large letter category. The New Guardian C4 25mm gusset envelope is the perfect product to take advantage of these savings.

With PiP there are now 3 categories of mail – Letter, Large Letter and Packet:

  • A Letter is maximum 165x240mm, and up to 5mm thick, weighing no more than 100g.
  • A Large Letter is maximum 250x353mm, and up to 25mm thick, weighing no more than 750g.
  • A Packet is longer than 353mm, wider than 250mm, thicker than 25mm or heavier than 750g.
Pricing in Proportion